Step out of Butchershop headquarters, walk 10 minutes east and board the ferry. In 35 minutes—after a cold beer and a closeup view of Alcatraz—you will have arrived in Tiburon. A former railroad town, it’s been transformed into a charming bayside village much like nearby Sausalito. But unlike its more popular neighbor to the west, Tiburon was long known as a quiet bedroom community for wealthy families.
That’s why Destination: Tiburon turned to Butchershop: for help calling out its myriad attractions. After all, it’s home to hiking and biking trails, stellar views of the city, local-flavor boutiques, revelrous happy hours and fresh-from-the-net seafood. The attractions were already there. We just gave them the marquee they deserved.
What we produced was more than just a map with highlighted points of interest. We assembled a collection of choose-your-own-adventure getaway—suggestions for one-day trips and two-night stays, ideas for families with kids, options for the active set, highlights for history buffs and, of course, plenty of suggestions for wining and dining.
For design, we captured Tiburon’s seaside charm with a photo of the Corinthian Yacht Club beneath a placid blue sky. But we also injected the project with a youthful edge, thanks to a bold typeface, earthy blues and greens contrasted against an aggressive yellow and, to mark our map, vintage-inspired iconography.
Yes, we also do tourism.