Our very own Matt Bloom is taking off to pursue the lifelong dream of hiking the Pacific Crest Trail. 5 months, 2,650 miles, 2 international boarders, and 0 bears (hopefully). He left the crew here a goodbye note (posted below). Good luck out there, Matt. We look forward to hearing some trail stories.
About a year and a half ago, after my first day as senior copywriter at Butchershop, I called my mom. As moms do, she wanted to hear about my new job: What would I be doing, what did I think of everyone, what was the office like?
“Everyone is really fucking smart,” I said.
I don’t typically swear in front of my mother, but it was justified. That first day, from the Monday all-hands meeting to the Microsoft briefing, I was struck by how competent everyone was. The whiteboards looked like something out of Good Will Hunting. Acronyms bounced around the office like ping pong balls. And ping pong balls—well, there were no ping pong balls, which was a welcome change from the startup environment I’d left behind.
Welcome, I thought, to a very adult job.
Those first few months, I learned more about copywriting than I had in the previous three or four years. How to write with a strong point of view. How to write for the benefit of the benefit. How to write a voiceover. I learned these things not only by doing them, but also by getting feedback from better, more experienced people than myself—people who were serious about producing killer, award-winning work.
And then, in lieu of a holiday party, we went to Disneyland.
There were fireworks and funnel cakes. The Haunted Mansion and Pirates of the Caribbean and Space Mountain—rides I hadn’t ridden in more than 20 years. And in the thick of it all were 25 grown-ass adults walking around in matching jackets, giggling like 10-year-olds who had just stumbled upon a cache of Playboy magazines. Butchershop, it turned out, wasn’t all briefcases and board meetings.
But what surprised me most about my tenure at the agency was how much I learned about business. While I spent plenty of time writing witty headlines, I spent as much time talking with CEOs and CMOs, venture capitalists and entrepreneurs, to better understand their business goals and develop creative solutions that would deliver on them. My time here has been nothing if not a crash course in business.
“Matthew,” my mom said to me that day, after I dropped the F-bomb in front of her, “watch your mouth.” And then: “Isn’t that the best, being surrounded by smart people?”
It was. Thanks, Butchershop, for a real fucking smart year and a half.