Strength in People

Posted by Butchershop on 12.18.18


Strength in People

Say hello (in order of appearance) to the newest members of our crew! Helsi Robino – Senior Project Manager, Caroline Fox – Senior Designer, Jessica Penaflor – Office Manager, and Tyrus Hainsworth – Senior Brand Strategist.

Helsi Robino – Senior Project Manager
Helsi is a woman on the go. Originally from Lima, Peru, she’s been moving and shaking in the Bay Area for almost 20 years, not only as a runner—5K, every day—but also as a quick-witted PM with a flair for pushing projects forward. She geeks out over timelines. And though she spent four years in sales, she found her groove in project management at ROI DNA, a digital marketing agency where she spent three years working with clients like Virgin America and Amazon. As on-the-ball as she is, though, she also knows how to kick back. Says Helsi: “Mmm, bourbon.”

Caroline Fox – Senior Designer
Painting, drawing, singing—there’s little in the realm of art and creativity that doesn’t interest Caroline. But it’s graphic design where she’s left her mark. With experience in both advertising and branding, she’s worked at agencies in Iowa City, Nashville, and, most recently, Chicago, where she was a senior designer at DDB. She’s a savant when it comes to typefaces, though she truly excels at deconstructing a client’s brand architecture and reassembling it in a wholly new fashion. Don’t you dare serve Caroline coffee from a Keurig.

Jessica Penaflor – Office Manager
Jessica grew up in advertising, with a mother who worked as a producer for over 30 years. So it was only natural that she joined the agency world herself. She worked for three years in administrative support at DDB San Francisco, then for four years in office/people operations at a B2B agency, also in SF. Both inside and outside work, she’s a consummate host—a planner, a cook, and perhaps most importantly, a tequila enthusiast. When she isn’t taking care of us, she’s taking care of her cat, named Mom.

Tyrus Hainsworth – Senior Brand Strategist
A true problem solver, Tyrus has a knack for distilling complex ideas into actionable insights. Drawing upon his hybrid background in brand strategy, user-experience design, and market research, he brings vision and clarity to all of his work. Having worked with clients including Google, Reuters TV, YouTube, and Covered California, Tyrus is no stranger to tackling difficult problems with his trademark blend of sincerity and calculation. Beyond the office, he’s either riding his bike around Oakland or preparing for a weekend outside.

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