We’re not competing with Space X or Blue Horizon. But we are building a rocket ship. We began last year as we reflected on our past and mapped the path forward. 2017 was the foundation and we focused on balance and smoothing things out. 2018 has been instrumental—clarity carried us through the year.
There’s a sea of people and brands doing good things today. But who is doing them exceptionally? The exceptional ones are shaping economies and markets, technologies, culture, and people. They’re being bold. They’re standing for a strong and different point of view.
About a year and a half ago, after my first day as senior copywriter at Butchershop, I called my mom. As moms do, she wanted to hear about my new job: What would I be doing, what did I think of everyone, what was the office like? "Everyone is really fucking smart," I said.