Today is our tenth anniversary in the business of creative services. That’s 3,650 days and over 2.5 million collective working hours of success, of mistakes, and of dedication to our craft. Though assumption is the killer of greatness, we’re confident that we’ve learned a few things— and that others might benefit from our experiences.
We’re not competing with Space X or Blue Horizon. But we are building a rocket ship. We began last year as we reflected on our past and mapped the path forward. 2017 was the foundation and we focused on balance and smoothing things out. 2018 has been instrumental—clarity carried us through the year.
There’s a sea of people and brands doing good things today. But who is doing them exceptionally? The exceptional ones are shaping economies and markets, technologies, culture, and people. They’re being bold. They’re standing for a strong and different point of view.
There’s no training or schooling that prepares you for running a successful company for a simple reason: personalities are not curriculum. Luckily, there's a tool — the pre mortem — that's a simple, effective way to address leadership problems that revolve around clarity, alignment, accountability, and follow through.