Welcome to the chopping blog.

We have fun and make rad work.

The Practice of Better Decision-Making

April 3, 2018

Self-improvement is critical for Butchershop — enhancing ourselves, our work, our understanding of the world. To that end, we’ve launched a discussion series, not unlike TED Talks, in which experts in their field join us at the office to shed light on various topics. We call it Shop Talk.

Launching a New Brand in the Complex World of Cyber Insurance

March 20, 2018

Cyber insurance is a booming industry, and the consequences of not being covered are severe. To create peace of mind for At-Bay’s clients, Butchershop created a bold brand with a warm personality, positioning their offering as the leading cyber insurance solution for the digital age.

Crossbones, a Butchershop Zine, Edition 1

March 8, 2018

During last year's Design Week, the women of Butchershop got together to produce, write and design the first edition of Crossbones zine, titled “Several Women with Several Thought-Provoking Ideas.” In celebration of International Women's Day, we wanted to make the zine available to anyone who would like a copy of their own.

Pauline Bunyan, the Ox and the Axes

February 10, 2018

In 2017, we created the Paul(ine) Bunyan and Babe the Blue Ox awards, for the two Butchershoppers who go beyond the call of duty, demonstrating the values and work ethic that define our culture. Two champions were selected.

Sundance 2018: VR and the Future of Telling Damn Good Stories

February 8, 2018

Last May, Butchershop began working on a variety of creative projects with Oculus. VR is quickly becoming a mainstream phenomenon, so to better understand the power of this fast-growing technology we took an impromptu trip to the Sundance Film Festival, where, since 2012, VR has featured prominently alongside some of the world’s most talked-about independent films.

Optimizing your Human OS with Dan Pardi

January 29, 2018

A healthy Butchershopper is a happy and productive Butchershopper, so we invited wellness expert, Dan Pardi, to talk to the crew about the importance of living our healthiest lives.

Butchershop Volunteer Program: SAHA Homes + Holiday Cards

December 19, 2017

Community, cards and holiday cheer: The recipe for this quarter’s volunteer activity with the fine folks at SAHA Homes in Oakland, CA.

Branding a Venture Capital Firm That’s Firmly Focused on the Future

November 20, 2017

"Tomorrow, Built Today." Butchershop is proud to unveil its latest work for Lightspeed Venture Partners.

Keeping it Chill in the Coconut Water Wars

November 10, 2017

By challenging the stereotypes of the coconut water category, we helped Invo prove to over 2,500 new retail stores that they deserved to be on the shelf next to the mainstream brands.

Introducing HR for the New World of Work

October 24, 2017

The world of work is changing, and HR is more important now than ever. To better reflect this dynamic, we partnered with Zenefits to reinvent their brand from the inside out.