C2 is a conference imagined by Sid Lee, produced by Cirque Du Soleil, based in Montréal, and spread out over four days, focusing on the intersection of creativity and commerce. Thousands of people from 60 countries attend all sorts of interactive events, braindates™, keynotes, meetups, workshops, and experiences all geared around connection and conversation. And after four days at the conference, I came back to Butchershop and our world of business with two big takeaways: Opportunity is endless and no one has it figured out.
About a year and a half ago, after my first day as senior copywriter at Butchershop, I called my mom. As moms do, she wanted to hear about my new job: What would I be doing, what did I think of everyone, what was the office like? "Everyone is really fucking smart," I said.
Self-improvement is critical for Butchershop — enhancing ourselves, our work, our understanding of the world. To that end, we’ve launched a discussion series, not unlike TED Talks, in which experts in their field join us at the office to shed light on various topics. We call it Shop Talk.
Cyber insurance is a booming industry, and the consequences of not being covered are severe. To create peace of mind for At-Bay’s clients, Butchershop created a bold brand with a warm personality, positioning their offering as the leading cyber insurance solution for the digital age.
During last year's Design Week, the women of Butchershop got together to produce, write and design the first edition of Crossbones zine, titled “Several Women with Several Thought-Provoking Ideas.” In celebration of International Women's Day, we wanted to make the zine available to anyone who would like a copy of their own.
In 2017, we created the Paul(ine) Bunyan and Babe the Blue Ox awards, for the two Butchershoppers who go beyond the call of duty, demonstrating the values and work ethic that define our culture. Two champions were selected.
Last May, Butchershop began working on a variety of creative projects with Oculus. VR is quickly becoming a mainstream phenomenon, so to better understand the power of this fast-growing technology we took an impromptu trip to the Sundance Film Festival, where, since 2012, VR has featured prominently alongside some of the world’s most talked-about independent films.