Welcome to the chopping blog.

We have fun and make rad work.

Branding a Venture Capital Firm That’s Firmly Focused on the Future

November 20, 2017

"Tomorrow, Built Today." Butchershop is proud to unveil its latest work for Lightspeed Venture Partners.

Keeping it Chill in the Coconut Water Wars

November 10, 2017

By challenging the stereotypes of the coconut water category, we helped Invo prove to over 2,500 new retail stores that they deserved to be on the shelf next to the mainstream brands.

Introducing HR for the New World of Work

October 24, 2017

The world of work is changing, and HR is more important now than ever. To better reflect this dynamic, we partnered with Zenefits to reinvent their brand from the inside out.

Design Guru's Summit 2017 Recap

October 16, 2017

The second annual Design Guru's Summit recently took place and Butchershop's fearless captain and Executive Creative Director, Trevor Hubbard, gave a presentation to the audience about some things he learned about starting a creative agency.

Butchershop Film Series Presents: "Under An Arctic Sky", A Chris Burkard Film

July 26, 2017

Join us at Butchershop HQ in San Francisco on Monday, August 7th for an exclusive viewing of Chris Burkard’s new film "Under An Arctic Sky". There will be beer. There will be popcorn. There will be stunning cinematography. Ticket info inside.

Making Ways Interview: Erik Marinovich on re-creation, curiosity, and community at SF Design Week

June 28, 2017

In case you missed the live recording of Rob Goodman's Making Ways podcast during Design Week, he's provided a beautiful recap of the discussion.

We Don’t Need a Trophy to be Agency of the Year, Every Year.

May 15, 2017

People are core to this place. We don’t have “colleagues” or team members. We are a crew. And we wanted to show the world all the wonderful people who make our office and our agency so damn special. To do this, we made a short video for your viewing pleasure.

SF Design Week 2017 Schedule

May 2, 2017

AIGA’s theme this year for San Francisco’s Design Week is ‘Question Everything’. This is our fourth year as a sponsor and our approach to the theme is an ode to analog design and solutions, focusing on DIY (Do It Yourself). We’re passionate about digital design but this week we aim to celebrate all things analog from the truth in materials, to hands-on hard work, to the comeback of heritage craft. Event line-up and ticket information inside. We'll see you then.

Verily and the Baseline Project

February 27, 2017

Butchershop recently partnered with Verily, the life sciences arm of Google Alphabet, to develop and launch the brand for Baseline. It's five-year medical study with 10,000 participants to help us understand what really defines health.

LMC 'Things' Video

February 21, 2017

Today, younger people are renting rather than buying, but they still want to feel a sense of ownership wherever they live. LMC asked us to create a compelling video to capture how they're meeting this market demand.