The Butchershop Crew

Meet the people who make this place special.

And here’s how we write about ourselves in third person.

Trevor Hubbard

CEO & Executive Creative Director

Over the last 15 years, Trevor has led hundreds of award-winning brand transformations, product launches, and marketing strategies. His work has shaped the trajectories of startups and global brands alike, including The San Francisco Giants, C3 Energy, Google, Microsoft, Lennar, Okta, Vodafone, and Zuora. Trevor holds degrees in film studies and multidisciplinary design. He lives in Larkspur, California with his girlfriend, their son, Cash, and their daughter, Cade. They love to ski and travel.

Katherine Cambouris

Global Head of Operations

Katherine oversees the global business initiatives and project processes of Butchershop. She is known for keeping two steps ahead of what’s coming next to ensure the agency runs at its best for our clients and our teams. Her leadership has transformed the Aria in Las Vegas into the branded world of Okta’s annual user conference, created a cult design fair in a 20,000 sq. ft. pop-up space in Nolita for over 50 participants and 30 thousand attendees – and a lot more. Originally from New York, Katherine began her career in fashion.

Ben McNutt

Head of Creative

Ben’s work has spanned across advertising, brand consulting, and design to lead differentiated solutions for emerging companies and global brands, including Samsung, Whole Foods, Google, and Lucas Films. His work has been recognized by Communication Arts, The One Show, TDC and others. Ben studied literature and philosophy at Duke and Oxford University. His first job was crewing a boat up and down the Eastern seaboard. He almost always prefers to be outside.

Ian Ernzer

Global Brand Director

Ian has over 10 years experience and has helped launch numerous brands and worked with Fortune 500 companies in a range of B2B and B2C verticals. Ian values quality and simplicity, believing human connection and perception lie at the core of clear creative solutions. To top it all off, Ian has surfed six continents — next stop, Antarctica.

Ryan Henbest

Design Director

Ryan brings over a decade of expertise building unique design experiences for lifestyle, technology, and health science brands. As Design Director, he works with our clients to identify the design needs of their project and leads our design teams to deliver on them. He believes every touchpoint is a brand experience, and his leadership covers the full spectrum of design – from traditional on-shelf packaging to unique digital applications. Ryan looks like a hardcore cyclist because he is one.

Sara Cobaugh

Head of Strategy

Sara’s expertise in brand strategy and concept development brings a fresh perspective to every project she touches. After earning an M.S. at VCU Brandcenter, Sara worked at top-tier ad agencies in North Carolina and LA on global brands like, Pepsi, and Citrix. She received the Pick of the Litter Award from the 4A’s and Miami Ad School for outstanding strategy work as a young account planner. Sara believes some of the best insights can be found by watching The Simpsons, Seinfeld, and Frasier.

Tyrus Hainsworth

Senior Brand Strategist

A true problem solver, Tyrus has a knack for distilling complex ideas into actionable insights. Drawing upon his hybrid background in brand strategy, user-experience design, and market research, he brings vision and clarity to all of his work. Having worked with clients including Google, Reuters TV, YouTube, and Covered California, Tyrus is no stranger to tackling difficult problems with his trademark blend of sincerity and calculation. Beyond the office, he’s either riding his bike around Oakland or preparing for a weekend outside.

Myles Soderstrom


An average day for Myles could mean sourcing international filming permits or building a photoshoot schedule for a global crew. His approach? A calm demeanor and a can-do attitude. Previously, Myles worked at a visual-production house in Portland called Subjekt Objekt, building content for outdoor brands like Smith Optics. Prior to that, he was at Coal Headwear in Seattle, producing anything from video content and trade show booths to zines and catalogs. A few of his favorite things are black coffee, light beer, medium-sized dogs, and, apparently, linear paths down the West Coast.

Tony DeKleine

Design Director

Tony has designed award-winning digital brand experiences with companies such as Apple, Vans, Google and The North Face. He’s an icon-designing ninja with years of experience in a diverse skill set that includes motion graphics, illustration and digital design. Combine that with a strong desire to teach and mentor, and you’ve got one badass designer. Tony’s also our resident jiu jitsu-practicing, punk-listening, letterpress-operating vegan.

Caroline Fox

Design Director

Painting, drawing, singing—there’s little in the realm of art and creativity that doesn’t interest Caroline. But it’s graphic design where she’s left her mark. With experience in both advertising and branding, she’s worked at agencies in Iowa City, Nashville, and, most recently, Chicago, where she was a senior designer at DDB. She’s a savant when it comes to typefaces, though she truly excels at deconstructing a client’s brand architecture and reassembling it in a wholly new fashion. Don’t you dare serve Caroline coffee from a Keurig.

Dustin Butler

Technical Director

With over 20 years of software engineering and consulting experience for small to enterprise companies including Apple, Adobe, and Salesforce, Dustin has the technical and business prowess to develop apps of scale across a multitude of industries and platforms. He enjoys the art of engineering—architecting and implementing solutions that fulfill the product’s technical, business, and human needs. Though Dustin avoids bugs in his code, he spends his free time outdoors with his family.

Melanie Huff

Senior Developer

Melanie turns kickass designs into kickass websites. She has eight years of experience building custom websites, web applications and software for global companies, such as Lexmark, Anthem Blue Cross Blue Shield and Sony. Melanie’s background as a full-stack developer allows her to see the big picture, ensuring each project is functional and information is delivered to the user in the most efficient way. She’s eager to learn, always pays close attention to detail and hopes to one day invent a beach-proof laptop.

Darren Wong

Front-end Developer

A true wizard at web development, Darren translates our designers’ work into a web-ready format that’s both beautiful and functional. He has programmed for a wide-variety of companies such as Okta, Zuora, and Haufe; yet his approach has always remained the same — keep things simple. If a six-year-old can navigate the site, Darren feels he has succeeded. While his spirit animal is a cactus, the real animal in his life is a fluffy chow chow named Kora.

Devin Cornwall

Senior Designer

Devin combines strategy, emotion, and energy to craft visual moments that engage and inspire. He designed print and environmental experiences at the San Francisco Art Institute and The Contemporary Jewish Museum, where he won a Communication Arts Award of Excellence in Environmental Design. He has also collaborated with a number of international and Bay Area artists. With an open mind and attentive ear, Devin illuminates the connection brands have with their users. And he believes the real secret to surviving a zombie apocalypse is a well-stocked library — print only.

Shawheen Khorshidian

Senior Designer

With an eclectic background that ranges from Architectural Design to Oil Portraiture, Shawheen brings a fresh perspective to whatever project he’s working on. The multifaceted designer has helped numerous companies — including Okta, AppDynamics, and The Battery — create installations that exemplify function and form.

Lauren Bowles


Lauren holds the distinction of being the first female designer at Butchershop. It’s a role she knows well. At her previous job as one of four creatives at Whiskey Design—an award-winning design shop in Kansas City—she was the only woman on the team. It was there, where she began as an intern and grew into junior art director, that she learned to challenge preconceived notions of design and explore the unexpected. Lauren has done everything from print and packaging projects to interactive and environmental design, and can quote Pulp Fiction from start to finish.

Kyle Harrison


Kyle likes to get his hands dirty. Whether it’s constructing custom wooden packaging or redrawing fonts by hand, the recent Tyler School of Art graduate proves there’s no wrong solution to making great design. His experience includes UI/UX design, illustration and animation for companies such as Facebook, Microsoft and The Gotham Club. Kyle tried visiting San Francisco, but he ended up with a job at Butchershop before he could leave.

Cheri Wang


Cheri brings a skill set rooted in traditional art to create designs that incorporate elements from beyond the screen. Formerly at Goodby Silverstein & Partners, she is no stranger to advertising. Whether it’s print, digital, branding, spatial, or conceptual, this multidisciplinary designer explores all areas of design and life—believing that diverse experiences help inform her work. Cheri thinks about Rihanna almost every day. Pon de replay.

Chandler Oseland


With a passion for type, code, and new media art, Chandler is a jack-of-all-trades designer and developer who comes from a graphic design and communications background. His goal is to learn all the rules and theories of design so as to more effectively break them. He has experience creating for the Royal Opera House in London as well as with Play Studios to design a slot machine for Shaq. When he isn’t at Butchershop he manages a student run design firm called The Graphics Center. Oh and he was raised by the internet.

Anton Gammershmidt

Junior Designer

Anton joins us all the way from Russia with a master’s degree in graphic design and a global disposition, believing visual design is the ultimate universal language. His experience, spanning from game development to broadcasting, has taught him the importance of self improvement and trusting the imagination for unique design solutions. Anton is a craftsman at heart, customizing motorcycles, making Damascus steel knives, painting and woodworking. He also co-founded a competitive crew of artists named “East Coast.”

Vada Ortiz

Junior Designer

Vada lets her eagerness to learn and grow guide her. She has taught art and design at the Tonbridge school in England, designed for the nonprofit Project Resound in Rio De Janeiro, and now she’s arrived in San Francisco — channeling her art, photography, and travel experiences into conceptually and visually strong design. When Vada isn’t traveling the world, she’s deep in all things sci-fi: books, movies, shows, and probably anything else you can think of.

Matt Bloom

Senior Copywriter

Matt believes that every brand has a unique story to tell. And with more than a decade of experience in both advertising and journalism, he excels at telling each client’s story in a compelling way. His work has appeared in magazines, newspapers, and travel guides, and he’s helped hundreds of companies—from Fjällräven and Victorinox to Marriott and Joie de Vivre—tell their story. When he’s not writing, he’s writing.

Cody Beard


Cody is the bridge between design and development, ensuring a site’s functionality works in tandem with its design. He believes collaboration is crucial to a team’s success and always encourages people to share ideas, knowledge and perspectives openly throughout the process. With experience as a project manager, Cody knows what it takes to get to the finish line. He paints under a pseudonym and openly admits to liking “Dancing Queen” by ABBA.

Nina Mueller

Director of Creative Services

Nina brings to the team years of experience as an organizational leader at a digital marketing agency in the Bay Area. Fluent in German, she maintains, manages and grows our global client relationships. She makes sure logistics never get in the way of creating amazing work and has the ability to do the wave with her eyebrows. It’s pretty impressive.

Helsi Robino

Senior Project Manager

Helsi is a woman on the go. Originally from Lima, Peru, she’s been moving and shaking in the Bay Area for almost 20 years, not only as a runner—5K, every day—but also as a quick-witted PM with a flair for pushing projects forward. She geeks out over timelines. And though she spent four years in sales, she found her groove in project management at ROI DNA, a digital marketing agency where she spent three years working with clients like Virgin America and Amazon. As on-the-ball as she is, though, she also knows how to kick back. Says Helsi: “Mmm, bourbon.”

Candice Nguyen

Senior Project Manager

Candice is blunt, to say the least. Her ability to tell it like it is keeps projects moving and everyone on the same page. Formerly a media analyst for brands like Dollar Shave Club, Walmart and Peet’s Coffee, Candice has the unique ability to inject market insight into project management. If she isn’t at a Bay Area rap show, you can find her on an ice cream tour around the city.

Sara Grossman

Project Manager

Sara coined the term “teamwork high” because she revels in collaboration. After writing briefs for Michelle Obama on the 2012 reelection campaign, Sara developed a product that allows women to pee standing up. True story. It was her first foray into project management, as she led a team of creatives from vision to product launch. Sara’s always-goal is to foster happy teams that get shit done together, and she does this with a deep understanding that productivity feeds fulfillment. When she’s not at the office, she’s in a black-box theater, performing improv.

Jessica Penaflor

Office Manager

Jessica grew up in advertising, with a mother who worked as a producer for over 30 years. So it was only natural that she joined the agency world herself. She worked for three years in administrative support at DDB San Francisco, then for four years in office/people operations at a B2B agency, also in SF. Both inside and outside work, she’s a consummate host—a planner, a cook, and perhaps most importantly, a tequila enthusiast. When she isn’t taking care of us, she’s taking care of her cat, named Mom.