Gerding Edlen is one of the nation's leading real estate investment and development firms focused on urban, infill, office, apartment and mixed-use properties.
They looked to us to find a style and overall branding for their new project, a new property in Berkeley, CA.
A name says a lot about a brand, so we began interviewing local businesses, performing competitor analysis, developing taglines, mood boards and other brand specifics, with the goal of speaking to the target audience.
The final result was a 150 page brand-style guide to help the architects and brand team root each development decision in a consistent tone, look and feel.
Check these other projects out.