Higby Brand Book

Helping Berkeley's residential spots stay classy.

Gerding Edlen is one of the nation's leading real estate investment and development firms focused on urban, infill, office, apartment and mixed-use properties.

They looked to us to find a style and overall branding for their new project, a new property in Berkeley, CA.

A name says a lot about a brand, so we began interviewing local businesses, performing competitor analysis, developing taglines, mood boards and other brand specifics, with the goal of speaking to the target audience.

The final result was a 150 page brand-style guide to help the architects and brand team root each development decision in a consistent tone, look and feel.

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