Cyntron came to us to freshen up their looks.
We went through an exhaustive discovery and naming process and came up with a new name—HigherUp— that more clearly represents the brand’s purpose.
HigherUp consolidates all of a business’s HR operations—from payroll to performance management—into a simple, cloud-based platform with powerful analytics.
We also renamed their flagship products to match the new feel.
With Jet and Rocket, HigherUp is now a more confident brand and a platform that packs a bigger punch.
We know you want to look at these other projects.