HigherUp Brand

Rebranding HR through the art of analytics.

Cyntron came to us to freshen up their looks.

We went through an exhaustive discovery and naming process and came up with a new name—HigherUp— that more clearly represents the brand’s purpose.

HigherUp consolidates all of a business’s HR operations—from payroll to performance management—into a simple, cloud-based platform with powerful analytics.

We also renamed their flagship products to match the new feel.

With Jet and Rocket, HigherUp is now a more confident brand and a platform that packs a bigger punch.

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