Wonder Workshop Brand

Teaching kids that coding can be fun.

Wonder Workshop builds toys that teach kids how to code.

They asked Butchershop to help transform their brand as they launched their flagship products, the robots Dot and Dash.

The goal was simple: create a brand identity that unites Wonder Workshop’s fun products, creative attitude and learning-through-play philosophy.

We developed a full package of iconography, illustrations, colors, fonts, and a voice—all of which inform the company’s website, marketing, brand story and packaging.

Looks like playtime just got smarter.

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