Caroline Moncure serves as new CCO
Natalie Corr as VP, Global Ops
Butchershop® Global, a Growth and Transformation company, has appointed Caroline Moncure as Chief Client Officer. An industry veteran who has worked with brands from Miller-Coors to Ben & Jerry’s to The Obama White House, Moncure brings an in-depth level of client engagement and growth experience. Moncure joins from Huge, where she first served as Group Engagement Director and most recently as VP, Client Services. In her new role, Moncure will grow existing and new client relationships, incorporating the Beat Failure® mindset, methodology, and tools to provide effective solutions to help brands break into emerging markets or break out to lead them. She will also work to mentor and build out the client services unit within Butchershop’s global agency practice. Moncure will report directly to Global CEO Trevor Hubbard.
Butchershop also welcomes Natalie Corr as Vice President, Global Operations. In the new role, Corr will be responsible for Butchershop’s project operations with employees and client partners. She will steamline current practices and shape new methods for process improvement, optimizing workflows across Butchershop’s five core product offerings: strategy and consulting, brand and content, digital and product, performance and media, and venture and incubation. Corr will report directly to Associate Partner and Chief Operating Officer Katherine Cambouris. Prior to joining Butchershop, Corr served as Head of Project Management and Agency Operations at Swift where she managed over $26m in revenue streams inclusive of 20+ brands’ workflow, operations, and processes. Corr will report directly to Associate Partner and Chief Operating Officer Katherine Cambouris.
Moncure and Corr’s addition to the team come at an inflection point for Butchershop, which over the past 18 months has acquired digital powerhouse Maniak, opened an office in Vienna, Austria to better serve the DACH market, grown its headcount by 275%, and announced its first Associate Partners program, all underscored by its most successful year to date in 2020 while tracking toward another record-breaking year in 2021. The agency is also working toward greater parity in diversity, equity and inclusion and has launched programs like Equity for Equality (E2) which raises funds for arts and education in the BIPOC community with over $150k raised and dispersed to date and the launch of the Priio, a self-service SaaS platform that helps other agencies and their clients Beat Failure™ with prioritization, strategies, clarity and risk mitigation while emphasizing diverse voices in the decision making process.