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La Creme
Costa Rica
La Creme
Costa Rica

11 May 22 · 2 Min. Read
05/11/22 · 2 Min. Read

La Creme Costa Rica marked the public launch of the new Butchershop® Global brand to the world and an internal celebration of the culmination of many months of work to bring the brand to life. The gathering’s theme was “Unit Glory,” underscoring the importance of strengthening relationships within units as a cornerstone of our hybrid-remote work life. Programming included everything from product development sessions for the Beat Failure™ App, to the inaugural meeting of Butchershop’s Diversity, Equity, Inclusion and Belonging committee, to an IRL version of the quarterly Brand Team Salon. Days were padded with plenty of Free Swim time, giving folks a chance to relax and meet new team members, a handful of which had joined the Crew only days or weeks before. 

Global CEO Trevor Hubbard welcomed the Crew with a few words from Walt Whitman (popularized by Robin Williams in Dead Poets Society, of course)

“The powerful play goes on and you may contribute a verse. What will your verse be?"

Theme: Unit Glory 
Location: Jaco Beach, Costa Rica
Place: Los Suenos Marriott Ocean & Golf Resort
When: May 11-15, 2022
Attendees: 120 Crew Members 
Activities: 3.0 Brand Reveal Celebration, Ziplining, Chocolate Making, Horseback Riding through the Jungle, Wig Pool Party, Golf, Volleyball, Futbol, Paddleboarding
Branded Lifestyle Kit: “Notifications Off” Beach Towel, Butchershop Duffle Bag, “Silence the Noise” Long Sleeve, Butchershop CREW T-Shirt