The unshackling of FinTech
Like virtually every other aspect of our lives, finance is changing at the hands of technology. It’s called FinTech, and it’s been turning the financial industry topsy-turvy in a few different ways.
In the past few years alone, venture capitalists have invested $23B globally into FinTech companies, applications, and products. Out of that investment, 23% has been put into payment processing, and 27% into consumer lending. These are significant stats, because it marks a social shift in the economy, one where investments are geared toward companies empowering average individuals in new ways by being inclusive rather than exclusive.
We’ve partnered with several FinTech companies to execute on everything from building a completely new brand presence to the way a company organizes their internal culture—improving their product experience, and strengthening the relationship between people and their financial services.
Love Thy Subscriber
If you live in an underdeveloped country where it’s less common to have access to financial services—like credit, loans, student loans, credit cards, cell phone accounts—securing a credit identity can be impossible. Juvo is helping ease uncredited portions of the world by providing a system for mobile subscribers to build their credit through mobile providers (telco companies). This allows individuals to build a credit identity that can validate them for access to other financial services. A subscriber simply adds credit to their SIM card to top-up and then pays it back, resulting in a living credit score.
The potential to provide financial services to billions of people who are new to the credit score game meant we had to create a brand that was trustworthy to newcomers, but bold enough to be inspiring for them to want to take more control over their credit identity. We simplified Juvo’s messaging and developed a gutsy brand that is globally accessible and inviting. And with a new brand platform to tell their story, Juvo can continue to grow in vast markets around the globe, helping others out along the way.
The Pre-IPO Marketplace
San Francisco’s burgeoning tech industry has made everyone at one point think “I should’ve invested in [company name] while I had the chance.” But for many investors it’s guesswork, and access to valuations and share options for pre-IPO companies isn’t easy to come by, making investing in those companies exclusive and risky business.
Equidate collects what used to be esoteric knowledge and offers its users the opportunity to invest and buy shares in companies, pre-IPO. You don’t have to be a trader to get a horse in the race; this information is accessible for anyone and everyone who wants to invest.
We designed and built Equidate’s debut website and app, which had to comply with a slew of SEC regulations while remaining heavily focused on UX/UI to look and feel seamless and modern. The New York Times wrote an article about Equidate which we recommend you check out here. Since their products are transactional in nature, their biggest hurdle was building trust and validating their service, which they’ve gone to the ends of the earth to do. Having an iron-clad legal approach and efficacy is what makes this a truly powerful offering.
Young, Mobile Money
Banking seems to always have a negative reputation, and sometimes for good reason. Chime isn’t your standard bank, though. It was built on a foundation of transparency and reward for their customers, and their mobile-only model has a financial point. Customers don’t have to deal with outdated institutions or step into a physical branch, managing their money right from their phone. There are no monthly fees and no pushing loans on users. Chime simply wants users to feel empowered about saving and spending their money appropriately.
We solidified Chime’s brand and messaging to reflect the great banking services they provide, while locking up their visual appeal to connect with everyone out there who’s sick and tired of the old banking status quo.
The ubiquity of tech means companies have more opportunity to offset the physical asset distribution advantages that financial institutions bogarted since the dawn of economics. Financial services must be mobile and fluid, not rigid and selective. The inclusivity that the above FinTech companies are providing to people is changing the perspective of people’s relationship with money and technology as a whole.