At-Bay

Starting from a strong brand platform and digital experience created in partnership with Butchershop, At-Bay was ready to elevate their profile as a leader in the cyber insurance industry. Most importantly, they needed to own the conversation and lead the PR war as the face of the industry. We were tapped to develop a campaign to showcase who they were and what they were accomplishing, in a way that put our ever-evolving relationship to tech front and center.

Businesses rely on technology to thrive in the digital economy. But things like ransomware and data theft have turned their greatest asset into their greatest risk. At-Bay is out to restore trust and save our collective relationship with tech. Through responsible action, smart precautions, and effective partnerships, At-Bay can transform a fractured relationship back into a blossoming love story between businesses and the tech they rely on. “Love your tech” puts At-Bay at the center of helping businesses have a better relationship with their technology. As a campaign, it’s original across our space, relatable in and outside of a security context, and taps into a broader topical conversation about the digital economy.