At-Bay

REDEFINING THE RELATIONSHIP BETWEEN YOU AND THE TECH YOU LOVE

How do you go toe-to-toe with the competition in the crowded cyber insurance space? Bring some levity to the conversation and redefine the relationship through a head turning campaign.

Top Products
CAMPAIGN STRATEGY
CAMPAIGN CONCEPT & CREATIVE
CAMPAIGN PRODUCTION
DIGITAL CONTENT
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Inflection Point
A spotlight for the next industry leader.
Starting from a strong brand platform and digital experience created in partnership with Butchershop, At-Bay was ready to elevate their profile as a leader in the cyber insurance industry. Most importantly, they needed to own the conversation and lead the PR war as the face of the industry. We were tapped to develop a campaign to showcase who they were and what they were accomplishing, in a way that put our ever-evolving relationship to tech front and center.
Insight and Idea
Nothing should come between you and the tech you love.
Businesses rely on technology to thrive in the digital economy. But things like ransomware and data theft have turned their greatest asset into their greatest risk. At-Bay is out to restore trust and save our collective relationship with tech. Through responsible action, smart precautions, and effective partnerships, At-Bay can transform a fractured relationship back into a blossoming love story between businesses and the tech they rely on. “Love your tech” puts At-Bay at the center of helping businesses have a better relationship with their technology. As a campaign, it’s original across our space, relatable in and outside of a security context, and taps into a broader topical conversation about the digital economy.
The Products
Consulting & Strategy
Discovery, Workshop, Campaign Strategy
Brand & Content
Campaign Concept and Creative, Campaign Production
Digital Product
Digital Content, Website Copy, Website Design, Website Development, QA
The results
10x
Page views compared to top performing page.
8M
Digital media impressions.
50%
Over CTR benchmark.