Hitting the refresh button on Napa Valley.
Napa Valley is known for having some of the best soil on Earth. But it’s also been described as a region of exclusivity. An area defined by fine wine and the people who drink it. So when Brendel came to us to launch their new collection of varietals, we knew we needed to shake things up. But not in a way that felt disingenuous or try-hard.
Our goal was to communicate a more casual tone for the brand, without compromising the quality of the product. With this mind, we created the “Purveyors of Pure” platform. One that described both Brendel’s devotion to wine-making and aversion to tropey marketing. The campaign was playful but sophisticated. Elegant but minimal, much like the product itself. We broke off from fine wine and became makers of good wine. Because while fine wine brings some people together, good wine brings everyone together.