Dataiku

CONNECTING DATA AND DOERS THROUGH EVERYDAY AI

How do you shift an AI-based platform away from the ubiquitous cold tech label to a driver of human ingenuity? Surface the people behind the extraordinary things they create using it.

Top Products
DISCOVERY AND INSIGHTS MINING
CAMPAIGN STRATEGY
CAMPAIGN CONCEPT & CREATIVE
CAMPAIGN PRODUCTION
WEBSITE DESIGN
Watch
dtk_retail.jpg
dtk_pattern.jpg
dtk_ooh_billboard.jpg
dtk_platform.jpg
dtk_station.jpg

dtk_retail_02.jpg
dtk_mobile-(1).jpg
dtk_workplace.jpg
dtk_ooh_vertical.jpg
dtk_nybillboard.jpg
dtk_subway.jpg
Inflection Point
Connecting your doers to your data.
Enterprise AI has a perception problem. In an industry often typecast as robotic, everyday users aren’t exactly sure how to put the immense power of data to work. Dataiku is known for breaking down barriers to AI to give more than just the data scientists access to a world of untapped data potential. A household name in Europe, they were ready to get loud in the US and set the stage for a new chapter of growth with a bold brand awareness campaign that would inspire a C-suite audience to discover what they could accomplish with Dataiku’s platform.
Insight & Idea
There’s no soul in the machine, only in front of it.
Dataiku’s broad accessibility means people who are not AI experts can use their tools in a variety of ways. Far from the inhuman AI we typically think of, it's actually the very human ingenuity powering the platform that leaves its mark. With an honest and people-centered approach, Butchershop partnered with their team to expand people’s perceptions of what’s possible when you see data as more than just numbers. We gave a nod of recognition to the extraordinary people across industries who are empowered to bring their unique thinking to data usage and transform it into creative solutions and innovative ideas.
The Products
Consulting + Strategy
Discovery and Insights Mining, Strategy Workshop, Campaign Strategy
Brand + Content
Campaign Concept & Creative, Campaign Production
Digital + Product
Digital Content, Website Copy, Website Design, Website Development & QA
The results
1M
campaign views within 1 month of launch
60%
Video Completion Rate (Compared to industry average of 12%)
$150M
Revenue post-campaign