Dataiku
Dataiku
How do you shift an AI-based platform away from the cold tech label to a driver of human ingenuity? Surface the people behind the extraordinary things they create using it.
Inflection Point
Connecting your doers to your data.
Dataiku’s broad accessibility means people who may not think like a data scientist or AI expert can use their tools. That’s the magic. It creates a space for original thinking to come from unexpected places. Far from the inhuman AI we typically think of, this had human spirit written all over it. We elevated people to the center of the campaign, highlighting their accomplishments using Dataiku’s platform. Behind it all was a nod of recognition, that without the people who turn data into something more, it’s all just numbers on a screen.
Insight & Idea
There’s no soul in the machine, only in front of it.
Dataiku’s broad accessibility means people who may not think like a data scientist or AI expert can use their tools. That’s the magic. It creates a space for original thinking to come from unexpected places. Far from the inhuman AI we typically think of, this had human spirit written all over it. We elevated people to the center of the campaign, highlighting their accomplishments using Dataiku’s platform. Behind it all was a nod of recognition, that without the people who turn data into something more, it’s all just numbers on a screen.
The Products
Consulting & Strategy
Discovery and Insights Mining, Strategy Workshop, Campaign Strategy
Brand & Content
Campaign Concept & Creative, Campaign Production
Digital Product
Digital Content, Website Copy, Website Design, Website Development & QA
The results
+5M
campaign views within 1 month of launch
60%
Video Completion Rate (Compared to industry average of 12%)
$150M
Revenue post-campaign
Recognition
Dataiku Hires CFO, Hits $150 Million Revenue As Execs Talk IPO Roadmap
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