CONNECTING DATA AND DOERS THROUGH EVERYDAY AI
How do you shift an AI-based platform away from the ubiquitous cold tech label to a driver of human ingenuity? Surface the people behind the extraordinary things they create using it.
Connecting your doers to your data.
Enterprise AI has a perception problem. In an industry often typecast as robotic, everyday users aren’t exactly sure how to put the immense power of data to work. Dataiku is known for breaking down barriers to AI to give more than just the data scientists access to a world of untapped data potential. A household name in Europe, they were ready to get loud in the US and set the stage for a new chapter of growth with a bold brand awareness campaign that would inspire a C-suite audience to discover what they could accomplish with Dataiku’s platform.
Insight & Idea
There’s no soul in the machine, only in front of it.
Dataiku’s broad accessibility means people who are not AI experts can use their tools in a variety of ways. Far from the inhuman AI we typically think of, it's actually the very human ingenuity powering the platform that leaves its mark. With an honest and people-centered approach, Butchershop partnered with their team to expand people’s perceptions of what’s possible when you see data as more than just numbers. We gave a nod of recognition to the extraordinary people across industries who are empowered to bring their unique thinking to data usage and transform it into creative solutions and innovative ideas.
Consulting + Strategy
Discovery and Insights Mining, Strategy Workshop, Campaign Strategy
Brand + Content
Campaign Concept & Creative, Campaign Production
Digital + Product
Digital Content, Website Copy, Website Design, Website Development & QA
campaign views within 1 month of launch
Video Completion Rate (Compared to industry average of 12%)