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Bringing a high-rise back down to the streets

Tags:

Scope:

  • Brand Book
  • Brand Identity (Visual + Voice)
  • Brand Strategy
  • Environmental Design
  • Logo Design
  • Naming
  • Photo + Video Production
  • Web Design + Development

Published:

Spring 2015

Partners:

Accolades:

  • Hermes Platinum 2015
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Crescent Heights builds multi-use highrises known for emphasizing an exceptional hospitality experience. Their newest project—architected by the renowned Stanley Saitowitz—needed to stand out in an increasingly saturated marketplace where billions in development were on the line.

Competitor properties looked anonymous and felt like they could be in any city. We deviated from the trend and made something undeniably San Francisco, while borrowing the best of hotel hospitality.

Jasper emerged from San Francisco’s iconic noir history, which inspired every aspect of the brand. “Settle for extraordinary” tied together Crescent Heights’ refined living reputation, San Francisco culture, and design-centric architecture. It became a single experience focused on individual pursuits.

We thought through and created every part: from staff uniforms to the launch video (featuring San Francisco’s coolest 7-year-old and none of the generic drone shots). The message was clear: Jasper’s a heck of a place to call home.

Crescent Heights filled all pre-lease vacancies 3 months before the building’s opening. The creative work won numerous awards.