When you remove all the invisible barriers that get in the way of selling software, you can focus on growing your software company.
A true partner in progress
Instead of assembling a complex stack of payments-related apps and services, Paddle is the first to provide SaaS companies with an all-in-one solution. The first to flex and fit to your SaaS company’s distinct vision of growth, and overcome the obstacles specific to its journey. We were tasked with creating a new brand ID that stood for more than payments infrastructure and shifted focus to helping customers grow their business efficiently and effectively.
Insight & Idea
Wherever you’re headed, go there with Paddle.
The path to selling software and growing your SaaS company is riddled with invisible barriers. But Paddle’s fully integrated platform can help you overcome it. This led to the main inspiration and tagline for the brand: Wherever your SaaS company is headed, whatever the path, whenever an opportunity presents itself, “Go there” with Paddle. A message that communicates that no matter what specific obstacles stand in your way, Paddle can help you overcome them. So your business can achieve its full potential.
Consulting & Strategy
Discovery and Insights Mining, Strategy Workshop, Brand Strategy, Brand Architecture
Brand & Content
Visual Identity, Verbal Identity, Brand Workshop, Brand Guidelines, Brand Identity Video, Product Video, Motion Toolkit for Video
Digital & Product
Web Copywriting, Motion Toolkit for UI, Website Digital Design, Website Development and QA