real chemistry
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Inflection Point
Health and wellness are the defining issues of our time.
Real Chemistry (formerly W2O Group) was experiencing rapid growth. With a wave of acquisitions, the company was at a critical transformation moment that coincided at the forefront of a global pandemic. Innovating across commercial, clinical, and corporate solutions, they needed to unify their organization and integrate their teams and capabilities under a “power of one, force of many” model—something the health space had never seen before. Their opportunity to emerge as a global health innovation company would reframe the world’s expectations for health organizations and Real Chemistry’s unique role in solving the world’s hardest health care problems now and in the future.
Insight & Idea
Show up. Shape the future.
Real Chemistry’s uncommon combination of expertise is core to their continuous innovation, but we recognized a deeper insight behind their impact. By tapping into human truths that connect to real people, Real Chemistry is able to put health and wellness at the center of culture so more can engage with their own well-being. We sought to capture this watershed moment for a new era of health, where the clinical emphasized greater consideration of the heart by placing people, data, and technology at the center of solutions shaping the future of health for us all.
The Products
Consulting & Strategy
Consulting & Strategy, Beat Failure Workshop, Discovery and Insights Mining, Strategy Workshop, Brand Strategy Brand Architecture, Brand Migration Strategy
Brand & Content
Visual Identity, Verbal Identity, Naming, Brand Workshop, Brand Guidelines, Brand Collateral, Brand Anthem Video
Digital & Product
Web Copywriting, Website Digital Design
The Results
350k
social media impressions
3.8k
new website visits on day of launch
30%
higher benchmark for internal launch participation
Recognition
Communication Arts Webpick
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MMM Awards: Large Healthcare Network, Gold
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Awwwards: Site of the Day, Honorable Mention, Web Design